K-Club second event
DESPITE the rapid growth of social media business owners should not ignore the traditional press and broadcast organisations if they want to get their message over to significant numbers of people warned award-winning former BBC TV reporter Alistair Macdonald.
The national press and major broadcasters continued to reach millions of readers and viewers while Facebook, LinkedIn and Twitter were still growing, he said during a talk to businessmen and women at the second quarterly meeting of the K-Club, the by-invitation only business network for successful entrepreneurs and high-net worth individuals from across the North West.
“Alistair’s talk entitled ‘Can reporters ever be your friends in business?’ gave our members a fascinating insight into the impact of the media on business,” said K-Club founder Fred Stone, speaking after the event at the Salford City Stadium.
“He was followed by David Briggs, the Lord Lieutenant of Cheshire, who spoke about ‘Effective Philanthropy’ or ways businesses can contribute to charities and good causes. I’m convinced the quality of our speakers is one of the reasons the K-Club attracts so many from the business community.”
The second quarterly breakfast meeting of the K-Club was attended by businessmen and women from across the region. The organisation, which was launched in April, is aimed at the elite of the region’s business community, a sector that has had little representation among the glut of networking groups that have been formed in recent years.
“The K-Club is an entirely new concept,” added Mr Stone, chairman of Keystone, the Cheshire-based business performance company. “It is a forum for communication between like-minded individuals.
“It is most definitely not about pitching for business. That’s why membership is by invitation only. The K-Club is made up of achievers – people who have been there and made their mark.
“Our first two meetings have been very successful and I expect our next gathering in September will attract record numbers.”
For further information click onto: www.k-club.co.uk